Ethos is a Greek word (á¼¦θος in plural á¼¤θεα> á¼¤θη) meaning "custom" and, from there, "conduct, character, personality." It is the root of words such as ethics and ethology.
At its twenty-third edition, the Dictionary of the Royal Academy incorporates the word "ethos" (without "h" intermedia), which appears defined as "set of features and modes of behavior that make the character or identity of a person or a community. "
We say that the Greek word ethos means willingness to do good; what we call ethics. While ethos means custom. The Romans took both words and translated as moralists, to the inability to differentiate between the two. That in Spanish means "moral". Hence the problem of differentiating between ethics and morality in our time.
"Ethos" originally means "lair, where live animals, or dwelling place where men live"; seems that the poet Homer was the first to have this first sense. Subsequently Aristotle They issue a second direction to this ethos, understood as "habit or character mode be derived from the usual" or fixed behavior will form the man throughout his existence.
The ethos, therefore, to be understood as an acquired habit or custom, to the Greek tradition is second nature. This is a genuine and necessary creation of man, as this, from the moment that society is organized, feels the urgent need to create rules to regulate their behavior and allow modeling and character.
The use is widespread in sociology is the starting point of ideas that make up the character of particular system or school of thought. The place or environment where intellectual theoretical unity is formed.
From the same Greek root word comes from ethikos (á¼ θικÏŒς) meaning theory of life, which led the Spanish word Ethics, of which there are three types:
In Art and Aesthetics, Ethos is the emotional statism, otherwise treated as Pathos, the emotional dynamic. The Ethos is part of the Greek canon from the archaic period to prehelenística being its best classical times.
The ethos is one of the three modes of persuasion work on Rhetoric and Oratory, (along with the pathos and logos), according to the philosophy of Aristotle. Corresponds to the image he gives of himself through his speech by moral qualities that set the margin of confidence and trust that can deserve; it helps to expression of a magnanimous and noble temperament to attract the sympathy of the jury; can be added openness and honesty. The ethos persuades addition to the figure, appearance, behavior, eg, positive reputation and dignity of the speaker, who offers as well as positive stimuli and dispenser units, gaining credibility, while the use pathos rather the opposite, negative or pathetic stimuli.